Before their vodka hit the scene, they hit the gridiron. Hard.

When Roy Williams and BJ Johnson arrived at the University of Texas in 2000, they were two of the most talented receivers in the country. Their skills helped coach Mack Brown bring winning back to Austin, with Roy “The Legend” Williams ranking #1 in receptions, receiving yards and receiving touchdowns, and BJ “Kingfish” Johnson ranking 4th in receptions, 3rd in receiving yards and 2nd in receiving touchdowns.

Leaving the Forty Acres for the NFL, where Johnson played for the Denver Broncos and Williams played for the Chicago Bears, the Dallas Cowboys and was a first-round draft pick and Pro Bowler for the Detroit Lions, they poured their Texas spirit into every play. Lucky for you, now you can pour it into every glass.

MVP VODKA: THE ROOKIE YEARS

 From first downs to raised glasses.

Williams and Johnson left the NFL, but they quickly became teammates in a whole new arena. After a vodka company investment deal fell through, the duo decided to create their own craft-distilled vodka. The ultimate goal? To make a premium product that appealed to sports fans and party-goers alike. Just like that, No.4 and No.82 were back at it.

ELEVATING THE GAME

A grain at the top of its game.

Yes, a grain. After countless hours of research and testing, the guys made their pick. “Most American vodkas are made with corn,” says Johnson. “We wanted MVP to be special, so we chose to use Hard Winter Red Wheat from Plainview, Texas because of its smooth finish.” After all, what’s more American than wheat?